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Advantages of Email Marketing over Other Marketing Media People might think that email marketing is a thing of the past, but for those who are doing it right, it proves to be something beneficial. And when compared with social media sites, email marketing is believed to be more effective. Building your poll is perhaps one of the best things you can do in building your platform whether in social media outlets or email marketing. There are some who do it by the number of friends they have in social media, but for the email marketer it is building an email database of people who are interested in your product, your service, your ideas, or offerings. Most social media outlets have their own regulatory rules that you must follow, so it is important to have this customer database. This means that you lose access to your friends once they institute changes in their privacy or user settings. It is not the same with email marketing because you are in control or the owner of this information. Your email is managed and supervised by none other but yourself. Also, your only chance of losing that email address information is when the provider shuts down or collapses. The thing is when providers collapse you lose access, and it is not only for email but for other social media outlets as well. This is not like social media outlets when it comes to permission based benefits since receiving emails has a more personal message than social media’s broadcasting to everyone and anyone. When done properly, an email is like receiving a package that has been delivered at your doorstep than getting a news item that caught your attention somewhere else.
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Besides, we have to face the fact that the more contacts or the more friends you have on other social media outlets, the likelihood of people reading or at least glancing what you have posted is slimmer compared to those fewer emails that land on your inbox. When people receive an email they usually filter it to those that truly affects them and deletes those that do not. So with fewer items, the better chance of being read is bigger. And since these email recipients are already included in your list, they are the target audience that you need to communicate your message to.
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According to a 2014 survey of 1,000 web-based businesses, email marketing has the highest ROI than any other marketing channels. In sales, it attributes 23% to this single channel and these results are hardly isolated. IN whatever aspect you look at it you will see that email marketing has more advantages than ever. It is important to build your email marketing lists in order to maximize the value of your customers and your company revenue. Just remember that it is a company asset to have an email marketing list.